Dear New York Times editorial staff, I enthusiastically read your article on Brice Marden’s preference for Bounty paper towels. But I was aghast by this comment by Mr. Marden, “I know Brawny. I don’t like the guy on the package.” Is this some sort of slur against handsomely rugged Midwestern men? I’ll have you know that I too am an artist who, despite living in Minnesota, has a sophisticated family (see above picture) that uses Brawny.
Perhaps Mr. Marden isn’t aware that the Brawny Man has recently had a makeover. As discussed in this article in Slate,
The Brawny Man—previously fair-skinned, with blond hair and green eyes—is now olive-skinned, with brown hair and brown eyes. According to Gino Biondi, Brawny’s director of marketing, this was done for greater appeal to a wide variety of ethnic groups.
I would appreciate if the New York Times would recognize the rich diversity of paper towel options for artists. Sincerely, Alec Soth